Does your home improvement company need more leads? Here are some of the best strategies to generate leads in 2019. Using each of these strategies can increase traffic to your social media and website, which can result in more customers.
1. Google AdWords
Google AdWords has become the most important tool for home improvement companies. This online tool gets your advertisements, dock supplies and dock accessories seen on the internet. The main goal of AdWords is to make your ads appear wherever potential customers are looking. This tool can be used on a wide variety of platforms and websites.
There are four ways of using Google AdWords, which depend on your needs and your target audience. Those methods include:
App Ads
Display Ads
Search Ads
Video Ads
Google AdWords can bring more reach depending on how much you invest in it. It’s one of the best tools to generate leads while on a budget. You can set your budget from a few hundred dollars to thousands of dollars. Then, you only pay when someone clicks on your ad or contact your company.
This control and customization make Google AdWords one of the most popular tools in B2C lead generation. It’s free to use and templates are included. You can choose where you want your ads to appear. The investment alone can’t be beaten.
2. Facebook Ads
Facebook Ads can also help your company increase visibility where your customers hang out. This online tool places ads on both Facebook and Instagram. These visual posts will show up on Instagram feeds looking like a regular post. It’s one of the best lead generation strategies for remodeling companies that offer dock accessories and dock supplies.
In addition, the Facebook Audience Network offers both content and video advertising, which is a two-way approach for increasing leads. Facebook Ads also offers important features such as analytics, real-time data, and webinars and courses to learn how to use the platform.
3. E-Mail Lead Generation
One must for lead generation and marketing for dock construction companies is e-mail lead generation. E-mail is still a favorite among lead generation experts, especially those in the B2C industry. There are plenty of free tools available that allow you to automate and track each of your e-mail marketing campaigns. The two most popular services are Aweber and MailChimp.
Rates are important for knowing how successful an e-mail marketing campaign has been, and if it needs any fine-tuning to increase leads. Use these metrics to keep track of each of your e-mail marketing campaigns. They can tell you whether a campaign was a bust or a success. Along with rates, split testing is another key to producing results.
4. Search Engine Optimization
Search engine optimization (SEO) is one of the oldest forms of digital marketing. It’s about creating content that targets your audience and ranks high in search engine results. This content can lead to an increase in customers and organic search traffic. These people come across your website to learn more about dock material or your services.
Search engine optimization is also a lot of work to do correctly and takes a lot of experience. It could take six months to one year for your website to generate leads, especially if it’s brand new or has low authority. SEO is a long-term strategy that takes a lot of effort, time, and expertise. But your dock construction company will reap the rewards if you do it right.
5. Client Referrals
If nothing else works, then your former clients could become valuable referrals down the line. They may know of someone who could benefit from your services, even if they haven’t used them. This is also the same for former clients or customers who were satisfied with your dock material and services. Always ask your customers if they know of someone who could benefit from your services.
6. Old School Lead Generation
Many small businesses are still relying on the power of old school lead generation tactics. This could include billboard, radio, and television advertisements. Or, it could involve direct mail tactics. Most of these advertising techniques are not a thing of the past.
Billboards still dominate a presence on major highways across the country. Commuters will look at your billboard advertisement as a form of entertainment. This is also the case for bus and subway advertisements. In any place where people have to sit or stand for long periods of time can become an effective form of advertising.
There are many forms of lead generation. Depending on the interests, patterns, and trends, your approach should be to cast a wider net. The best way to increase leads to use of an effective mix. You should also use trial and error to find out which method works for you.